If you’ve got a soft spot for Hatsune Miku and a habit of shopping at Animate, mark your calendar.
Starting August 2026, Hatsune Miku: Colorful Stage! is rolling out its biggest cross-border celebration yet — a wave of exclusive shops, fairs, and cafe collaborations hitting more than 140 Animate stores across Japan and other markets.
This is the third chapter in the ongoing SEGA × Animate Global Cross-Border Project, and it’s the largest one so far for the Colorful Stage fandom, spanning exhibitions, limited merchandise drops, and themed café items that fans have been asking to see outside Japan.
What’s happening in the Hatsune Miku: Colorful Stage! global rollout
The rollout has three separate, overlapping events:
- Domestic Summer Fair – a nationwide bonus-item campaign at every Animate store in Japan, plus the online shop.
- Overseas Only Shop & Fair – a revival of the pop-up concept first tested in Japan back in 2023, now landing in cities across East Asia and North America.
- Gratte Cafe Collabs – themed drinks and treats at select Animate cafe counters, with their own set of collectible extras.
Hatsune Miku: Colorful Stage! Summer Fair 2026 in Japan
Every Animate store in Japan, plus the Animate Online Store, is hosting the Summer Fair for about a month.
| DETAIL | HATSUNE MIKU: COLORFUL STAGE! INFO |
| Dates | Saturday, August 8, 2026 to Sunday, September 6, 2026 |
| Locations | All Animate stores in Japan + Animate Online Store |
| How it works | Spend JP¥1,100 (tax included) or more on Colorful Stage merch, get a bonus item |
| Bonus item | Foil-stamped illustration card (26 designs total, random) |
It is important to note that the Hatsune Miku: Colorful Stage! Summer Fair 2026 event is limited to Japan, and that participants cannot request a specific design.
Hatsune Miku: Colorful Stage! Only Shop and Fair schedule overseas
Eight cities and regions outside Japan get their own exclusive shop or fair window, each with slightly different dates. It is worth checking your local store’s social media before you go, since terms vary by market.
Exclusive shop dates and locations
| LOCATION | HATSUNE MIKU: COLORFUL STAGE! DATES |
| Animate Taipei | Saturday, August 1, 2026 to Monday, August 31, 2026 |
| Animate Hongdae (Seoul) | Saturday, August 1, 2026 to Sunday, August 30, 2026 |
| Animate Shanghai Flagship, Shanghai Wujiaochang, Beijing, Chengdu, Hangzhou, Hong Kong | Saturday, August 15, 2026 to Monday, August 31, 2026 |
| Animate Bangkok, Kuala Lumpur | Saturday, August 15, 2026 to Sunday, September 6, 2026 |
| Animate Los Angeles | Saturday, October 10, 2026 to Sunday, October 25, 2026 |
Fair-only dates and locations
| LOCATION | HATSUNE MIKU: COLORFUL STAGE! DATES |
| Animate Taichung, Kaohsiung | Saturday, August 1, 2026 to Monday, August 31, 2026 |
| Animate Busan, Jamsil Lotte | Saturday, August 15, 2026 to Sunday, August 30, 2026 |
| Animate Guangzhou, Xiamen | Saturday, August 15, 2026 to Monday, August 31, 2026 |
| Animate Transit | Saturday, August 15, 2026 to Sunday, September 6, 2026 |
Spend the equivalent of roughly JP¥1,100 yen on Colorful Stage or Gratte items, and you’ll walk away with a randomly assigned postcard, 26 designs in total.
It is important to note that exact thresholds vary by market. Thailand’s version, for example, is set at 300 baht.
Hatsune Miku: Colorful Stage! Gratte Cafe Collaboration
For the coffee-and-merch crowd, select Animate locations are turning their in-store Gratte cafes into a Colorful Stage pop-up, serving “Graphic Lattes” (yes, the character art gets printed right onto the foam) and icing cookies decorated with the cast.
| LOCATION | DATES | NOTES |
| Animate Taipei | Saturday, August 1, 2026 to Monday, August 31, 2026 | Full menu |
| Animate Hongdae, Busan, Jamsil Lotte | Saturday, August 15, 2026 to Sunday, August 30, 2026 | Busan location: icing cookies only |
| Animate Shanghai Flagship, Chengdu, Hangzhou, Beijing, Xiamen, Hong Kong | Saturday, August 15, 2026 to Monday, August 31, 2026 | Full menu |
| Animate Bangkok, Kuala Lumpur | Saturday, August 15, 2026 to Sunday, September 6, 2026 | Full menu |
There’s also a separate paid bonus tied to the cafe collab: trading acrylic coasters (roughly JP¥20 extra each), sold in six character-group sets — Virtual Singer, Leo/need, MORE MORE JUMP!, Vivid BAD SQUAD, Wonderlands×Showtime, and Nightcord at 25:00. Designs within each set are assigned at random, so completionists should budget accordingly.
This isn’t the first time SEGA and Animate have teamed up. It’s the third installment in their Global Cross-Border Project, which has previously brought other SEGA IPs to Animate stores in Japan and overseas.
The event spans eight markets outside Japan: Taiwan, South Korea, mainland China, Hong Kong, Thailand, Malaysia, and the U.S., alongside the domestic fair in Japan.
As with pop-up events like this, dates and availability are subject to change, so it’s worth a last-minute check of the official Animate pages or your local store’s social accounts before heading out.
