The official PlayStation x Le Sserafim collaboration kicks off 2026 with an exciting “Love of Play” campaign, featuring Kim Chaewon from the K-pop group Le Sserafim.
The campaign combines festive Lunar New Year celebrations with exclusive PlayStation sales and a special collaboration with Korean lifestyle brand Wiggle Wiggle for limited-edition merchandise.
| CELEBRATE LUNAR NEW YEAR Stop horsing around — the Honor of Kings Year of Horse skins are finally here |
PlayStation x Le Sserafim launches “Love of Play” 2026 campaign
The “Love of Play” campaign unfolds in four video episodes:
—each capturing unique ways to enjoy the holiday.
The first episode, Family, is about spending quality time with loved ones, all while enjoying PlayStation experiences.
Kim Chaewon’s presence adds vibrancy and authenticity to the campaign, giving fans a behind-the-scenes glimpse into her personality.
Kim Chaewon shares her PlayStation favorites
In her behind-the-scenes interview, she opens up about her PlayStation experiences:
- First game played: Stray on PS5, a game featuring a realistic cat protagonist.
- Favorite DualSense Controller color: Chroma Indigo caught her eye, but she personally prefers the sleek Midnight Black.
- Most fun game played: Astro Bot, praised for its adorable character design, immersive gameplay, and tactile haptic feedback from the DualSense controller.
In celebration of this one-of-a-kind PlayStation x Le Sserafim campaign, fans stand a chance to win a DualSense wireless controller signed by Kim Chaewon by participating in PlayStation Asia’s social campaigns on Instagram.
Limited-edition Love of Play merchandise
In collaboration with Wiggle Wiggle, PlayStation is offering a limited-edition merchandise set that includes:
- Washable Home Slippers
- Acrylic Clips (2-piece set)
- Acrylic Coasters
Fans can obtain the set by participating in select PlayStation Asia social activities during the campaign, available in Singapore, Malaysia, Thailand, and the Philippines.
Exclusive PlayStation Festive New Year Sale 2026
The PlayStation Festive New Year Sale runs from 6 February to 19 February 2026, available at participating retailers while supplies last. Highlights include:
- PS5 Consoles – S$70 off (availability varies by country)
- PlayStation VR2 – S$140 off
- PS Portal – S$28 off
- Discounts on top PS5 games such as Ghost of Yotei, Death Stranding 2: On The Beach, Astro Bot, Marvel’s Spider-Man 2, and God of War Ragnarok
This sale is designed to make 2026’s gaming experiences more accessible and memorable for all fans.
About Le Sserafim
Le Sserafim is a South Korean girl group formed by Source Music and debuted under HYBE Labels on May 2, 2022.
The group’s name is a clever play on “I’m Fearless” spelled backward, symbolizing confidence and boldness in their musical journey.
Their debut single album, Fearless, introduced the members Sakura, Kim Chaewon, Huh Yunjin, Kazuha, Hong Eunchae, and former member Kim Ga-ram, who left prior to official promotions.
Le Sserafim quickly rose to prominence with a strong debut, topping charts both in Korea and internationally.
Kim Chaewon is one of the most recognized members of Le Sserafim. Prior to joining, he was part of the popular girl group IZ*ONE, formed through the reality competition show, Produce 48.
