The Pause and Play campaign is Timezone Singapore’s latest push to get the nation to slow down—and it arrives at just the right moment.
In a city that rarely stops moving, the Pause and Play campaign taps into a familiar reality. Between work, school and screen time, genuine moments of connection are often the first to disappear.
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Timezone Singapore is aiming to change that by encouraging people of all ages to take a break, and then make that break meaningful.
“At Timezone, we have always believed that play has the power to bring people together and lift the everyday,” said Jacquline Ong, Head of Marketing at Timezone Singapore.
She describes the Pause and Play campaign as a reminder that joy does not have to be elaborate—it can be as simple as stepping away for an hour and sharing a laugh.
The $10 deal driving the Pause and Play campaign
One of the biggest draws of the Pause and Play campaign is its accessibility. To mark the launch, Timezone Singapore is introducing a limited-time Pause and Play Pack—$10 for 10 games.
Available across selected venues, the deal effectively brings gameplay down to around $1 per game, lowering the barrier for anyone curious to jump in. It is a key part of the Pause and Play campaign’s mission to make play easy, spontaneous and inclusive.
The pack will roll out across two weekends:
- April 25 to April 26, 2026 at Jurong Point, Waterway Point and Pasir Ris Mall
- May 2 to May 3, 2026 at Westgate, Northpoint City and Our Tampines Hub
Each venue will offer a limited 1,000 packs, reinforcing the limited-time nature of the Pause and Play campaign and encouraging early participation.
Timezone Corporate Challenge adds a competitive edge
Beyond casual play, the Pause and Play campaign is also stepping into the workplace. Timezone Singapore is introducing its first-ever Corporate Challenge, inviting companies to swap office desks for arcade arenas.
In this high-energy format, teams compete across five games—including basketball, skee-ball, driving games and air hockey—with the goal of winning at least three to advance. The competition is designed to bring colleagues together in a way that feels less like work and more like play.
At the end of each month, the top-performing team will be crowned champion and awarded a hosted team-building experience worth over S$1,500.
Pause and Play campaign invites Singapore to rediscover play this April
At its core, the Pause and Play campaign is about inclusivity. It is not just aimed at kids or arcade enthusiasts, but at everyone navigating modern life.
The campaign leans into intergenerational play: a student putting down her phone, a parent challenging their child to a quick game, colleagues unwinding after work, or seniors staying active and social. The idea is simple—everyone pauses differently, but everyone can press play.
Across Timezone venues islandwide, the Pause and Play campaign is brought to life through a mix of physical, creative and social experiences.
From basketball hoops and music games to classic arcade challenges and group attractions, the focus is on shared moments rather than solo screen time.
