Sonic x Jian Cha and Grab is now live, bringing a limited-time collaboration packed with exclusive in-game rewards, themed drinks, and collectibles for fans to unlock before it’s gone.

The campaign celebrates Sonic Rumble Party, a fast-paced multiplayer party game where players compete in chaotic mini-games as Sonic characters, with a special crossover in Thailand that runs for a short window only.

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How to get all exclusive rewards in Sonic Rumble Smurfs event

During this promotional period, players can earn rewards simply by purchasing drinks at Jian Cha outlets or ordering through GrabFood—making this one of the easiest (and most fun) ways to collect exclusive in-game content.

Sonic x Jian Cha and Grab end date

The collaboration runs until Sunday, April 5, 2026, with rewards rotating weekly—so missing a week means missing items permanently.

Limited-edition Sonic x Jian Cha and Grab collaboration drinks

Sonic x Jian Cha and Grab collaboration drinks and two coaster designs
Credit: SEGA

To mark the event, Jian Cha has introduced two brand-new Sonic Rumble Party collaboration drinks, complete with limited-edition cups featuring Sonic characters.

Every drink purchased during the campaign period qualifies for in-game rewards, whether you’re buying in-store or just stopping by to grab collectibles.

Weekly in-game rewards from Jian Cha

Each week offers different rewards, so fans aiming for 100% completion will need to participate multiple times:

Week 1 (March 18 – March 24)

  • Jian Cha Break Time Emote
Sonic x Jian Cha and Grab collab weekly in-game rewards include Jian Cha Break Time Emote, Chrome Eggman Skin, Jian Cha Sticker Bundle
Credit: SEGA

Week 2 (March 25 – March 31)

  • Chrome Eggman Skin

Week 3 (April 1 – April 5)

  • Jian Cha Sticker Bundle

Rewards rotate weekly, meaning you’ll need to stay consistent to collect everything.

Exclusive rewards from GrabFood

Sonic x Jian Cha and Grab collab offers all users who order Jian Cha drinks via GrabFood to receive an exclusive Grab Delivery Bag
Buddy.
Credit: SEGA

Ordering through GrabFood unlocks extra bonuses you won’t get in-store.

  • All GrabFood orders come with an exclusive Grab Delivery Bag Buddy
  • Players also receive 20,000 Rings during the campaign
  • GrabUnlimited members can redeem a Grab Logo Sticker (in-game) using GrabCoins

These platform-exclusive items make GrabFood the best route for completionists.

Sonic x Jian Cha and Grab gift-with-purchase campaign

Sonic x Jian Cha and Grab collab Sonic Rumble coaster
Credit: SEGA

Fans who go the extra mile can score physical collectibles too during the Sonic x Jian Cha and Grab campaign.

Purchase:

  • At least one collaboration drink, and
  • One additional drink (minimum two drinks total)

to receive a limited-edition collaboration coaster. This is limited to the first 600 customers per week.

About Jian Cha

Jian Cha is a popular Thailand-based beverage brand known for its modern take on traditional tea drinks, offering a wide range of milk teas, fruit teas, and customizable options.

With its strong presence across Thailand and a focus on trendy flavors and branding, Jian Cha has become a go-to spot for casual drinks—making it a fitting partner for limited-time pop culture collaborations like this Sonic crossover.