Real gold in MLBB is becoming a reality as luxury jewelry giant Chow Tai Fook joins forces with Mobile Legends: Bang Bang for the game’s 2026 ALLSTAR campaign.
The partnership marks Chow Tai Fook’s first global collaboration with MLBB, blending the jewelry giant’s legacy of craftsmanship with one of the world’s biggest mobile gaming communities.
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The crossover is designed to bridge digital experiences with physical collectibles, turning iconic MLBB symbols into wearable pieces inspired by the game itself.
Real gold in MLBB arrives with Chow Tai Fook’s ALLSTAR 2026 collaboration
At the heart of the collaboration is the MLBB 2026 ALLSTAR Collection, which draws inspiration from some of the game’s most recognizable designs.
Chow Tai Fook turns MLBB’s most iconic symbols into collectibles
- Mythic Necklace inspired by MLBB’s highest ranked Mythic tier
- Yu Zhong Dragon Gold Charm (ultra-limited edition, only 100 pieces worldwide)
- Exclusive Chow Tai Fook gold merchandise integrated into ALLSTAR in-game activities
- Limited-edition collectible items tied to the deepsea-themed event progression
- Special event-linked rewards featuring MLBB iconography crafted into physical gold pieces
Leading the lineup is the Mythic Necklace, inspired by MLBB’s highest competitive rank.
Crafted in gold, the necklace recreates the Mythic emblem with detailed finishing and is paired with black agate beads, often associated with grounding and protective qualities. The back of the piece is engraved with the MLBB logo as a subtle nod to the franchise.
The collection also introduces the Yu Zhong Dragon Gold Charm, an ultra-limited collectible inspired by Yu Zhong’s dragon form.
Only 100 pieces will be produced, with each charm featuring the ALLSTAR event logo engraved on the reverse side. Currently, on the Singapore Chow Tai Fook website, the Yu Zhong Dragon Gold Charm’s retail price is listed for SG$610 (US$480).
Together, the collection reflects the wider vision behind bringing real gold in MLBB into both the digital and physical world, merging in-game prestige with luxury craftsmanship.
Fans interested in seeing the real gold in MLBB collection for themselves can find selected pieces at participating Chow Tai Fook stores across Singapore and Malaysia.
MLBB continues expanding beyond gaming
According to Terry Zhang, Head of Global Publishing at Moonton Games, the collaboration was designed to naturally fit within the ALLSTAR 2026 experience rather than feel separate from the game itself.
Zhang explained that the campaign’s deepsea theme aligned closely with the gold giveaway concept, allowing the collaboration to integrate organically into the event’s gameplay and progression.
As Mobile Legends: Bang Bang approaches its 10th anniversary in 2026, the title continues pushing beyond traditional gaming collaborations through real-world merchandise, large-scale campaigns, and lifestyle partnerships aimed at its global audience.
First launched in 2016, MLBB has surpassed 1.5 billion installs worldwide and now records more than 110 million monthly active users, while remaining one of the world’s most watched mobile esports titles.
About Chow Tai Fook
Chow Tai Fook is one of Hong Kong’s most established jewelry houses, with a legacy built on decades of craftsmanship in gold, diamonds, and fine jewelry.
The brand has grown into a globally recognized name, known for combining traditional techniques with modern design sensibilities while maintaining a strong focus on quality and detail.
At its core, Chow Tai Fook’s identity is rooted in gold craftsmanship, with a reputation for producing pieces that balance cultural symbolism and contemporary aesthetics. Its collections often draw from meaningful motifs, positioning jewelry not just as adornment but as expressions of heritage, emotion, and status.
In recent years, Chow Tai Fook has continued expanding its global footprint, adapting its creative direction to engage younger and more digitally connected audiences.
While staying grounded in its heritage, the brand has increasingly explored new forms of cultural relevance through collaborations and experiential retail concepts that extend beyond traditional jewellery spaces.
